I recently received the David Brown Book Company's Byzantium and Late Antiquity list via regular mail; the one that is valid through October 31st, 2008. On the inside of the last page, J. Bardill's Brickstamps of Constantinople is offered for $199.98. That's much better than the original list price of $750.00 still given at Amazon.com, and again less than the independent reseller prices also listed there. At the time of writing, these ranged from $692.12 to $297.99.
Even with these reductions, it does nonetheless seem clear that expensive, print-only distribution was a bad way of bringing this information to the world. I say this without meaning to take anything away from the author's scholarly accomplishment.